When Erica Friedman and Paul Kennedy moved to Sarasota in 2023, they were not simply relocating. They were stepping into a new chapter to build something more personal, meaningful, and closely connected to the unique character of the community. After many years in the corporate world, the couple was ready to create a business of their own, one that reflected their experience, work ethic, and commitment to serving others. That vision became Grout Medic of Sarasota, which officially opened its doors in March 2024.

In just over a year, Grout Medic of Sarasota has grown from a small owner-operated business into a thriving local company with three full-time employees and two service vehicles. For Erica and Paul, that growth reflects both the community’s support and their unwavering focus on professionalism, reliability, and results.

As co-owners of a female and veteran-owned business, Erica and Paul have built their company on leadership, discipline, and accountability. Those values are visible in every aspect of the customer experience. Team members arrive in branded vehicles and uniforms, communication is clear from start to finish, and no payment is collected until the customer is fully satisfied with the work. They also stand behind their craftsmanship with a warranty, offering peace of mind long after a project is complete.

Grout Medic of Sarasota is best known for comprehensive tile and grout restoration services that help homeowners refresh and protect their spaces without the cost of full replacement. Their offerings include professional tile and grout cleaning and sealing, grout color sealing, tile repair and replacement, regrouting, recaulking, and water damage restoration related to tile and grout areas. This year, they also expanded into holiday lighting services, bringing that same attention to detail and dependable service to seasonal installations.

For Erica and Paul, Sarasota was the natural place to build their business because it quickly felt like home. They were drawn to the area’s strong sense of community, support for local businesses, and the pride residents take in their homes. They have embraced that same spirit by giving back in meaningful ways, particularly through their support of SRQ Vets. Their contributions have included donating time and resources to improve the organization’s facility, retiling and regrouting renovated restrooms, installing holiday lighting, and supporting fundraising efforts throughout the year.

They also value collaboration, partnering with and connecting with fellow business owners through Business Networking International. These relationships allow them to deliver broader solutions while strengthening the local business community.

At the heart of Grout Medic of Sarasota is a simple reward: seeing a homeowner’s reaction when a worn or stained space looks beautiful again. For Erica Friedman and Paul Kennedy, success is not only about restoring tile and grout. It is about restoring pride in the home, earning trust, and building a business that truly serves the community.