When Tiffany Rosell opened Sweet View Optical on December 4, 2024, she set out to create something different. She wanted an eyewear experience that felt personal, intentional, and supportive — a place where families felt truly seen. Her inspiration began years earlier when her son Ethan, who has needed glasses since infancy, tried on his first pair and finally saw the world in crisp clarity. That moment revealed how limited resources were for parents and sparked a curiosity that would eventually guide Tiffany’s career.

Tiffany spent eighteen years with Costco, including six years in the Optical Department from 2017 through 2023. During that time, she earned her associate’s degree in opticianry. What began as a job grew into a career, and ultimately led to the boutique vision she brought to life with Sweet View Optical.

Tiffany is also actively involved in the optician community. She serves as Second Vice President of the Opticians Association of Georgia, supporting the profession through advocacy for licensed opticians and continuing education. Her dedication to her craft and her colleagues reflects the same care and passion she brings to every client at Sweet View Optical.

Tiffany and her husband, Chris, celebrated 19 years of marriage this past December. Life is complete with their children, Olivia, thirteen, and Ethan, ten. Both joined the Edinburgh Marlins neighborhood swim team in 2025, and Tiffany quickly became an enthusiastic supporter and sponsor, helping the team with community partnerships. When they’re not at swim meets, the Rosells love cruising for family vacations, and Tiffany and Chris still savor cozy evenings at home for their favorite kind of date night.

“Sweet View Optical turned ONE on December 4, 2025. One year later, the boutique was named one of the top ten #EBGameChangers by Eyecare Business Magazine, a nationwide recognition in the optical industry. Being an EB Game Changer makes me feel like the vision I’ve been chasing is finally seeing me back.

I survived Year One of owning a small business, and I deserve a trophy, a nap, and an emotional support alpaca. This past year had me crying in the lab, crying in my car, crying while holding a tray of frames like a dramatic Victorian heroine… then laughing like a gremlin three minutes later because someone said their new glasses made them feel beautiful.

I have lived 57 emotional lifetimes since December 4, 2024. There were days I felt unstoppable. There were days when I questioned every life choice I'd made while eating snacks aggressively. There were days I was thriving. And days where my brain simply whispered, ‘not today, babe.’

But Sweet View is now ONE WHOLE YEAR OLD. One whole year of meltdowns and miracles, chaos and sweetness, fear and triumph. And YOU — you kept this dream alive. You visited, supported, referred, shared, cheered, hugged, hyped, and believed in me when I was running on caffeine, tears, and stubborn hope.

Thank you for loving this boutique when I was too exhausted to love it myself. Thank you for trusting me with your face, your style, your confidence, and your glow up. Thank you for making Sweet View a place where people feel seen, heard, supported, and celebrated. Year One broke me and built me at the same time.

But I’m still here. Sweet View is still here. And we did this together. Here’s to crying less and slaying more in Year Two. I love you all more than artisan acetate… and if you know me, you know that’s saying a lot.”