Online advertising is a powerful way to increase your brand recognition, generate sales and grow your business. But the digital world is growing faster than we can keep up; it can be confusing and overwhelming. You might be tempted to try an ad campaign, but without a targeted approach, the only result will be a waste of money. Alan Moore at Paton Digital can help you cut through the clutter, find your audience and maximize your media approach.

Alan was born and raised in northern Virginia. He earned his BA from Christopher Newport University in 2005 and his MA from George Mason University in 2012. His career managing digital marketing campaigns took off; he managed more than $150 million in paid media across platforms like Linear TV, CTV, OTT, Paid Social, Programmatic, Paid Search and more. “Through that experience, I saw how many businesses were investing heavily in media without a clear strategy to drive measurable, profitable results,” he describes. “I started Paton Digital to change that.”

Paton Digital (a name combining two syllables of his children’s names) was formed in 2014. “I wanted to help businesses cut through the noise, simplify their marketing and finally get the kind of growth their budgets deserve,” Alan explains. “Whether it’s scaling campaigns, refining media strategy or optimizing every dollar for maximum return, Paton Digital exists to deliver real performance – not just reports.”

Alan has worked with companies as large as Fortune 500 and as small as local businesses, across a multitude of industries. His strength lies in his ability to quickly understand a business’s goals, identify potential opportunities and then build a custom approach that delivers results. “I consider marketing both a solution and an investment – something that should be accountable, strategic and built around long-term growth,” he says. “Whether you’re a Ballantyne business looking to attract more local customers or a growing brand ready to scale, you get a partner who brings both big-picture thinking and hands-on execution to the table.”

To minimize expenses for the customer, Alan works with one other team member and a host of contractors to analyze the business’s market, competition and audience. Through information gleaned from one-on-one meetings as well as independent research, Paton Digital designs digital campaigns that are optimized for performance across all desired platforms. They monitor, track and adjust the campaigns based on engagement with potential customers and users, ultimately ensuring that every dollar spent yields the best return.

Time and again, Alas has seen businesses make quick decisions around online marketing, throwing money at problems and ultimately missing their audience. His advice to clients? “Slow down. Know who your ideal customer is, understand what makes them act and then align your messaging and media around that. You don’t need to be everywhere, you just need to show up in the right places with the right message.”

Alan is results-driven and passionate about helping his clients. “I take my work personally and am invested in the outcomes, not just because I love seeing a strategy come to life, but because I know my clients are building something important for their families and futures. I get it. I know what’s at stake.” He understands because his family is the reason he started Paton Digital in the first place. “They continue to be my biggest motivation,” he reveals. “This business is how I provide for them, so failure simply isn’t an option.”

With such a fierce and savvy resource in your corner, you don’t need to be intimidated about the fast pace of technology and how your business will compete within the changing landscape. Paton Digital can handle the online marketing so you can focus on everything else.