Nestled in the heart of Northwest Arkansas is a boutique that feels more like a movement than a store. Ethwes, the passion project of mompreneur Sindhu, recently opened its flagship location, offering more than just clothing and accessories — it offers connection, culture, and confidence.

Born and raised in India, Sindhu holds a Bachelor’s degree in Information Technology and a diploma in Fashion Design — a unique blend of tech-savvy and artistic flair. After years of dreaming and five years of steadily growing her brand through local markets and pop-up shops, her vision came to life in 2024 with the opening of Ethwes. The name itself speaks to her mission: to create ethically made womenswear that is as timeless and graceful as the women who wear it.

So what sets Ethwes apart in a growing retail landscape? For starters, everything is handcrafted, ethically sourced, and designed with intention. Sindhu’s one-size-fits-most approach reflects her belief that fashion should embrace a woman’s changing body, not the other way around. Ethwes’ clothing is crafted from handwoven fabrics made on traditional looms by artisans preserving heritage techniques. The result? Pieces that are not only beautiful, but meaningful — wearable art that tells a story of sustainability, inclusivity, and global craftsmanship.

Shoppers will find elegant dresses, versatile shirts, artisan handbags, and luxury jewelry — all made with real women and real life in mind. Ethwes skips the fast fashion model in favor of small-batch, signature collections that stand the test of time. Their 18K gold-plated, hypoallergenic jewelry is water- and sweat-resistant, perfect for everyday elegance. And their handbags, embroidered with handpicked fabrics, are as practical as they are stunning.

But Ethwes is about more than just what you wear. It’s about how you feel.

 “I want every woman to feel like she’s stepping into a space made just for her,” Sindhu says. “Luxury isn’t about having more — it’s about feeling seen, comfortable, and beautiful in your own way.”

Sindhu’s deep respect for her community shines through everything she does. She credits the support of Northwest Arkansas — especially in Bentonville and Rogers — for allowing Ethwes to bloom. The region’s emphasis on sustainability, culture, and quality mirrors the very essence of the brand. And with a husband serving the community as a pulmonologist and ICU specialist at Mercy, and two young children by her side, Sindhu’s roots here run deep.

As Ethwes continues to grow, Sindhu envisions more than just expanding her reach — she wants to uplift others, too. “I hope to collaborate with other small businesses and support fellow entrepreneurs. It’s about growing together, building a connected, vibrant community.”

From timeless fashion to timeless values, Ethwes is a welcome addition to Northwest Arkansas’ style scene — and it’s clear that this is just the beginning of a beautifully woven story.