With nearly 200 guests, a live performance by The ContraBanditos, and a SERHANT.-blue Lamborghini as the evening’s centerpiece, Ryan Serhant—CEO of SERHANT., broker, author, entrepreneur, and star of Owning Manhattan—led the launch of SERHANT. Arizona in unmistakable style. Hosted at OTTO Car Club—a sleek venue blending luxury vehicle storage with private event amenities—the event marked a major milestone for one of the most recognized names in real estate. Floor-to-ceiling windows overlooked the main collection area, while curated cocktails and a VIP crowd set the tone for an elevated evening.

Arizona represents SERHANT.’s first expansion west of the Mississippi, bringing its innovative "Brokerage 3.0" model to one of the country’s fastest-growing luxury markets. With over $500M in listing volume and 100 premier listings already in place, the new office launches with both momentum and purpose. The firm plans to build a boutique team of no more than 150 agents, offering each access to powerful branding tools, premium media, and a robust digital presence.

At the forefront of this expansion is Paulina Matteson, an Arizona-based real estate professional and one of eight Founding Members of SERHANT. Arizona. Known for her client-first approach and deep local market expertise, Matteson exemplifies the firm’s mission: hyper-local knowledge, globally amplified.

Founded in 2020 by Ryan Serhant, the firm now includes over 1,000 agents across 12 U.S. offices. Instead of pursuing growth for its own sake, SERHANT. enters markets with focus, empowering agents and reshaping the luxury real estate experience. In Arizona, the message is clear: a bold new chapter has begun.