How Oceanfront Electric Built a Luxury Reputation in Newport Beach

By Caroline Perrott

Oceanfront Electric

When Christy and Rob Gallagher first noticed Oceanfront Electric, it was on Lido Isle while the Oceanfront Electric team was working on a $20M+ custom home. “I saw their truck consistently and decided to give them a call,” Christy says. That first connection began a five-year partnership that continues today, and strengthens Oceanfront Electric's visibility and reputation as a trusted, best-in-class luxury home electrician in Newport Beach. Their growth has been supported through consistent advertising and community engagement—starting with Stroll Lido Isle and eventually expanding into six Stroll, Greet, and BeLocal magazines in Newport Beach.

The Challenge

As a young company, Oceanfront Electric wanted to grow visibility and credibility with high-end general contractors and local residents on Lido Isle and Newport Beach. Their goal: become the go-to Newport Beach electrician for both luxury and smaller residential projects.

The Strategy

Christy and Rob Gallagher leveraged Stroll Lido Isle and their other neighborhood magazines to go beyond traditional advertising and reach Stroll’s niche and highly engaged audience:

  • Print & Storytelling: Featured articles highlighted Oceanfront’s story as a woman- and veteran-owned business, while keeping ads fresh and on-message.
  • Community Engagement: Attendance at resident events, social media posts, and networking lunches connected them directly with potential clients on Lido Isle and in Newport Beach. “We’ve coordinated small lunches to introduce Oceanfront to complementary business partners,” says Christy. “As well as posted about them on social media.”
  • Extended Reach Programs: Participation in Hyport Digital's *Extended Reach and Core Four Social Reach amplified their visibility to residents and contractors alike.

“Working with you has been such a fun experience… It’s paying off big time!” — Kelly Ripley, Co-Founder, Oceanfront Electric

The Results

  • This partnership grew from a single ¼-page ad in Stroll Lido Isle to placements in six other local Stroll, Greet, and BeLocal publications in the Newport Beach area.
  • Fully booked three weeks in advance from magazine-driven leads.
  • Strengthened reputation among luxury home contractors and residents in the Newport Beach community.

Why It Works

Oceanfront Electric’s growth is powered by ambition and willingness to learn—combined with the Gallaghers’ hands-on strategy, personal connections, and the highly targeted reach of the Stroll, Greet, and BeLocal magazines in Newport Beach, all starting with Stroll Lido Isle.

“Watching all of us grow through this journey has been so rewarding.” — Kelly Ripley, Co-Founder, Oceanfront Electric

Takeaways for Your Local Business

  1. Consistency is key: Keep messaging fresh and clear in every publication.
  2. Engage your community: Events and social connections amplify results.
  3. Tell your story: Highlight unique aspects, like being a woman- and veteran-owned business, to build trust.

Oceanfront Electric’s journey shows that the right partnership, persistence, and storytelling through Stroll can turn local visibility into lasting success.

Kelly Ripley and Christy Gallagher at Stroll, Greet & BeLocal event in Newport Beach.[/caption]

*Hyport Digital’s Core 4—Social Reach, Email Connect, Reputation Shield, and Website Engage—creates the foundation for growth, while Extended Reach services like SEO, paid ads, and streaming campaigns take your brand even further.